Updated: Feb 24
A look into what goes into the sourcing and economy of crystals
After we’ve talked about the wide-reaching origins and convoluted history of crystals, it’s time to cover the other relevant areas that come with them. We recommend reading our first blog post to get the details. In this blog we want to highlight important blunders to avoid if you want to take part in the usage of crystals because it’s a bit more complicated than what you might think.
Ethics: A Word on Sourcing
So now that we’ve piqued your interest on these wondrous products of nature, we must make you aware of the great responsibility that comes with an investment. Only that this time the risk of loss does not concern money but human lives. You’ve probably gathered that it’s not so easy to get a hold of natural crystals by just waltzing into the nearest store and asking for one. There’s of course places you can obtain some, but if you want the real deal you will have to venture farther – into nature.
Nature is a beautiful place, but with beauty also comes unpredictability. Crystals are extracted in mines by the efforts of a hired group of workers that will do the heavy lifting for you for an atrociously low salary, not because they want to but because they have to. Their families depend on them. They’ll take the risk to plunge into potentially highly dangerous territory either way, consciously putting their lives at risk. You see, some crystals are mined in countries with what we’ll call lenient regulations and polluted environments.
With this in mind, it won’t surprise you to hear that crystal sellers most times keep their mouth shut about the origin of their products in order to evade trouble with the law. If you thought that you could sell people healing crystals with no afterthought to spare, you’re severely wrong. Every good business takes care of its employees and ensures their safety. Yes, we all would like to interact with each other worry-freely; you, as the investor, want to secure steady financial income, and your customers want to ease their sorrows via the product that binds both parties, but both of you will feel much better knowing that the sourcing takes place on ethically well-nurtured grounds.
Sometimes it occurs that vendors just don’t know the sourcing origin, leading to a blank slate on their website. Don’t do this. Make sure you are in the picture in regards to everything that’s happening under your watch. If you do not want to put somebody at risk, you also have the option to attend trade shows where miners put their crystals to show. This leaves you at the mercy of another seller, however, and you’ll have to trust them on being earnest about their acquisition.
In the end it’s up to you to make the choice. People count on you to do the right thing. What better way to reward nature by treating it back with care and respect? This way you’ll signify Earth (and beyond) that you mean well and that they’re in good hands. Plus, who knows, maybe you’ll get some good karma points out of it! After all, one never knows.
Economy: The Economic Significance of Healing Crystals
Enough with the gloom and doom. That’s something you can still occupy yourself with later. If you think back to our first blog post, we said that the immaterial worth of crystals far outweighs what they’d actually be worth on the stock market. There’s people who place value on crystals’ and gemstones’ physical properties as much as people who put their trust into their impalpable powers. So how can you make the best out of this? As with everything, it’s difficult to give you exact numbers (which are always good to know for a business for various reasons), but what we can tell you is that ever since the Renaissance people’s interest in these miracle stones has risen.
Nowadays Google searches for healing crystals reach almost 100 thousand per month and online sellers like Amazon are happy to benefit from a product of theirs, a Himalayan pink salt lamp, which was one of their best-sellers among its subscribers in the winter holiday of 2017. Well-known figures like Adele, the Kardashians and more share their belief in crystals’ healing abilities and share their purchased products on their social media (for instance, Instagram) for millions of followers to see.
When traditional medicine fails, alternative medicine seems the way to go. Over the years, alternative medicine paved the way to a multi-billion dollar industry and surveys indicate the continuous rise of faith in these ancient beliefs. There are some business people who are already acting on this resurfacing trend, either reorienting their businesses towards a more inclusive approach, whereas others build their entire brand around the niche.
To summarize, the sourcing of crystals comes with great responsibility and accountability, and so does the consumption on the customer’s side. If it’s in your power, help those at a disadvantage by making their job easier and protect what this planet offers. Check with local communities and organisations about the environmental state of the mines you seek to have crystals extracted from and have an intact safety protocol in place. Account for the satisfaction of both your employees and your customers.
At Kahana, we live and breathe content creation. We love learning new concepts, exploring emergent trends, and writing about topics that foster creativity and wellness. If you're interested in writing with us or would like to collaborate for your dream business blog, we'd love to hear from you!